.: Analysis and research for European Cross-cultural business values - Leonardo da Vinci II Project –Pilot Project – Year 2003-2005

The rapid processes of regions' convergence determine the cross-cultural interaction as well as the emergence of multicultural business environment. This inevitably forms the demand for cross-cultural values' cognition and compatibility as one of the most important preconditions for effective business. The training methodology of European cross-cultural business values would allow to introduce the common values in the context of social and economic integration in Europe, by transferring the cultural heritage and forming the common guidelines of European business culture development as well as training the cultural self-awareness of businessmen. The aim of the project is to form the conceptual model of European business' cultural values and to prepare the methodology of vocational training of cultural values that are adequate to common European trade environment in the enterprises. The tasks of the project are: · To prepare the methodology for diagnosis of cross-cultural values and to execute research in five European countries. · To formulate the conceptual cultural values' model of business in Europe. · To prepare the training methodology of European cross-cultural business values.
The partners of the project are: Kaunas University of Technology, Economics and Management Faculty (Lithuania), Institut für sozialwissentschaftliche Beratung (Germany), Abif (Austria); Kaunas Chamber of Commerce, Industry and Crafts (Lithuania), Kaunas College (Lithuania), Vilnius College (Lithuania), Institut für sozialwissentschaftliche Beratung (Germany), Abif (Austria), DIAKRISI (Greece), CESIA (Italy), ALBATROS & DELTHA CONSULTING S.L. (Spain), IDEC (Greece) and Training 2000 (Italy).